I don't know what you thought was going to happen...a lower price on a new and better product? The base price of a 2014 isn't much different from the previous models. The invoice on a base SRT is under $60k, so if you didn't have to have one "loaded" and worked a deal, you probably could be $65k OTD. Since you are good at finding used BMW, go get one of those...see what happens when one breaks out of warranty too. They might treat you well at the dealership, but that is because they are going to plunder your bank account for a repair. There are trade offs for everything and the price of cars keeps going up. A base Mustang GT puts you around $35k now.
And about SRT making profits for Chrysler...you think they should lose money as their highest priced product? Did you forget they were bankrupt when the last Jeep came out? Why would you want your most elite brand to make the most money for you? Buddy...you gotta get over it and either pony up or head to the BMW site.
I'm in business, and I understand making a good profit. I also understand the delicate balancing act of not forgetting your core group. Occasionally it works out, for example. Underground racing built their rep modding Vipers and FGTs. They won't even try to squeeze a Viper in now, because there is so much demand from the Lambo crowd. They bet, and they won. I just don't see SRT keeping this up. I could be wrong, but I think it will bite them in the ass. Then when these are sitting on lots more and more in the future (Vipers included), the bean counters are going to consider culling the brand never realizing the blunder that lead to the inevitable lackluster sales.
I understand a lot of you guys are tired of this debate. Fair enough. If you don't like it, don't read it. I hate all of the ghetto ass blacked out rides, 24s, and colorful bling. It turns my stomach. So I've tried my best to avoid those threads. I like to *****. It's fun. Odds are I'll end up buying one for less than invoice in a year. Odds are I'll also scoop up a Viper in 2 years for $20k or more off invoice. Maybe not, but it sure seems that way.
I'm not some bitter WK1 owner who hates the WK2 because it's newer. I'm just a VERY passionate Viper and Performance Jeep guy.
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Not a fan of groupthink and limitless congratulatory high-fives.
A Mustang GT is a base car? lol They still sell like 10 V6s for every GT and probably 50GTs for every GT500 (90% of my statistics are made up on the spot)
I was also under the impression that SRT wasn't releasing any performance numbers and they were leaving it to the magazines to figure out. No reason this one won't be faster than all the rest. In stock trim I bet a couple guys see high 12s in good air.
I'd be less upset with the price if the quality and performance and above all else - dealer acknowledgement - followed suit. The dealers still have no idea WTF these things are, they just know they can take the buyer for a ride on the sale, but treat them like a base model customer when it comes to dealership service.
There have already been WK2's that have run 12's stock with good air. I ran last April right alongside another forum member that ran a 12.90 in his 2012 to my tuned 12.80 in his WK2. With a tune he will be at 12.7's with good air IMO.
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Craig 08 GCSRT8-- Eibach's, BT Catch Can, Mopar Cat Back and CAI, Shorty Antenna, 180tstat, other appearance goodies by BT and carbon fiber accents... massaged by JOHAN with a custom wrapped Alcantara steering wheel
12.57 @ 106
SRTBEAST
I'm in business, and I understand making a good profit. I also understand the delicate balancing act of not forgetting your core group. Occasionally it works out, for example. Underground racing built their rep modding Vipers and FGTs. They won't even try to squeeze a Viper in now, because there is so much demand from the Lambo crowd. They bet, and they won. I just don't see SRT keeping this up. I could be wrong, but I think it will bite them in the ass. Then when these are sitting on lots more and more in the future (Vipers included), the bean counters are going to consider culling the brand never realizing the blunder that lead to the inevitable lackluster sales.
I understand a lot of you guys are tired of this debate. Fair enough. If you don't like it, don't read it. I hate all of the ghetto ass blacked out rides, 24s, and colorful bling. It turns my stomach. So I've tried my best to avoid those threads. I like to *****. It's fun. Odds are I'll end up buying one for less than invoice in a year. Odds are I'll also scoop up a Viper in 2 years for $20k or more off invoice. Maybe not, but it sure seems that way.
I'm not some bitter WK1 owner who hates the WK2 because it's newer. I'm just a VERY passionate Viper and Performance Jeep guy.
Vioers don't sit on lots...they are much more rare than a Vette and dealers mostly order for customers so they dont have that problem of them sitting in their showroom floors accruing interest.
Motor Trend just tested a Mustang GT in the March issue...$39k! So I stand corrected, $40k for a pony car. They have risen about $6-8k since the WK1 came out, yet Motor Trend gave the GT/Boss a 10 Best Car award for the third year in a row. Percentage wise, thats a higher increase than the Jeep!
My fault for making a hasty post. Close to equal in terms of performance. The new specs aren't much better. I don't count launch control, without launch control the numbers haven't really improved much.
I have the cash, and I like it, but I'm a passionate Jeep owner who is pissed off at the brands hijacking. That's me. I can afford a $100k Jeep. I don't want one. I've been loyal to Jeep because of what it is. All I see at SRT is a push for being a "me-too" instead of a stand alone brand that dares to deviate from the pack. Ralph has spent a lot of time drooling over all of the Euro brands. It's obvious he is in love with them.
There won't be many me-too's at the 70k price range, they want the SRT brand to have some exclusivity...like Toyota/Lexus, Nissan/Infiniti, etc.
I purchased my '13 overland loaded for $44k. Please show me $28k worth of improvements. The Jeep does NOT have CTS-V level fit and finish, nor does it have range topping bargain performance like the CTS-V (had).
Apples/Oranges...trying to compare a performance SUV to a performance car. I purchased my '11 Overland loaded for $10k under sticker with a couple thousand miles from the owner of the dealer. A 2010 Jeep Grand Cherokee Limited stickered are $43k loaded. So not that big of a price difference over 3 years and the vast improvements.
People cried about the original WK2 SRT8 price. I said from the beginning, with the new 8 speed and info screen, low $60k before TTL is priced right. That's a damn good price for a damn good vehicle. The problem was SRT charged the '12 '13 guys for what the '14 offers, IMHO. Now they're pricing the '14 as if it had 520HP.
The sky is not falling here. I'm just a passionate guy and I feel like every time I find a niche in any market, the company changes directions and screws it up.
Sure some of you would like all negative comments to be kept to one's self, but this is the internet. This is a car forum. This is our best chance at letting SRT or whomever know what we think. They know the positive, they need to hear the negative...occasionally they actually listen
I can see your point, but it's not like they are going to say that you're right and in '15 release one with more upgrades for less or even the same amount.
Yea, "Growing as a brand" my ass........the only thing growing is the MSRP.
Same cheap plastic and fake suede.
I would never spend $72k for a Jeep, especially when you can still buy a version of the Grand Cherokee that costs half of $70k.
What the hell does the Jeep have that my 300 doesn't have, other than AWD, that justifies a $20k price difference?
The WK1 went 5 model years with very small changes and barely any price increase, why can't that still occur in 2014?
A price increase was bound to happen with the new transmission interior and headlights
Our dealer incrases the prices for every model year by about 1K
__________________ Current Mods
Kooks 1 7/8 Catless Headers
Afe CAI
PowerBond Pulley
Soon To Arrive:
Jet 180 Thermostat
Arrington CAI
85MM TB
Eibach Lowerkit
R1 Drilled and Slotted Rotors
Stoptech pads
Diablo Trinity
BT Catch can
Black ops carbon fiber front strip
Black ops carbon fiber fan shroud
Black ops rear step pad
Black ops radiator cover
I guess I'm just glad for once we timed things right and picked up one of the last new 2010s loaded for $42K in April 2010. We have enjoyed it a lot. Unfortunately when it is gone for whatever reason I guess we will be back to something more mundane as even though I could pay the price for a WK2, there is no way I would.
Maybe if I get to drive one at the Track Experience I will have a change of heart but it seems unlikely.
Almost exactly the same MSRP as the 2013 Alpine I wanted...but with an 8 speed transmission, an 8.4" nav screen, and digital gauges.
I've driven every (worthwhile) suv on the market looking for the one to spend my money on. From the supercharged Range Rover to the Cayenne Turbo to the Ford Explorer. Compromise between price, luxury, and performance is the SRT, even at a $70k price point. My opinion, yours may vary.
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