Top 10 Automotive News Stories of 2011 - Cherokee SRT8 Forum
Cherokee SRT8 News This section contains news relating to the Jeep Grand Cherokee SRT8 as well as site news. Only administrators may START threads in this section.

 
LinkBack Thread Tools Display Modes
post #1 of 3 (permalink) Old 12-29-2011, 05:19 PM Thread Starter
Moderator
 
Join Date: Jul 2010
Posts: 97
Thanks: 0
Thanked 7 Times in 6 Posts
Top 10 Automotive News Stories of 2011


As another calendar year draws to a close it's time to take a look back at the top 10 biggest stories of the year in the auto industry. It's been a busy 12 months, starting all the way back in March when the Fiat 500 officially went on sale, marking the return of the brand to America. The last time an Italian car was sold here that didn't cost six figures (or close to it) was 27 years ago. Since then, Fiat has introduced the 500C convertible model and most recently the Fiat 500 Abarth, aimed at enthusiasts.

The jury is still out on the Fiat brand's success in North America, although the first year has failed to live up to expectations, with Fiat predicting sales of 50,000 units, while according to automotive data firm GoodCarBadCar only 17,444 have been sold in the first 11 months of the year (add 5,000 more if you include Canada). Some of this may be the result of Fiat's marketing initiative with several ads featuring Jenifer Lopez, which the Fiat faithful rejected and many believe cost the brand boss Laura Souve her job. Getting the Fiat dealer network up and running also proved a challenge.

With more models coming, and Alfa Romeo set to return in 2013, Fiat is here to say. More importantly, perhaps, is the Fiat connection to Chrysler a company it saved from bankruptcy and which it is now slowly rebuilding back into a profitable automaker.

More: Top 10 Automotive News Stories of 2011 on AutoGuide.com
AutoGuide.com is offline  
Sponsored Links
Advertisement
 
post #2 of 3 (permalink) Old 12-30-2011, 05:45 AM
Lifetime Premium Member
 
Join Date: May 2007
Location: Bonita Springs, FL, Greensboro, NC, and Goderich, ON, Canada
Posts: 14
Thanks: 0
Thanked 1 Time in 1 Post
Send a message via Skype™ to see2xu
Fiat Cinquicento Sales

No shock there, sales-wise. Like the Smart, it's a fashion accessory. A few people buy them when they first come out so they can be seen in something cute, that makes a statement ("I don't drive a 'Slade or an SRT8!"), but then the things sit in a garage most of the time. No second-time buyers, as the fashionisti move on to the next conspicuous statement, and they're essentially useless as daily transportation in North America.

Another example of a European company trying to impose their values, culture, and preferences on us. With predictable response. Sorry to all those Chrysler dealers who had to build new facilities so the inventory would have a nice place to gather dust!
see2xu is offline  
post #3 of 3 (permalink) Old 01-05-2012, 01:39 PM
Administrator
 
Administrator's Avatar
 
Join Date: Mar 2008
Posts: 436
Thanks: 22
Thanked 65 Times in 44 Posts
Garage
I fail to see how these could be "essentially useless". In the worst economy North America has ever seen, small cars like these will be around a long time. Most people can't afford the increase in gas and maintenance costs associated with larger, older vehicles. With an average 30 MPG, it's double that of the JGC SRT-8 (15 MPG).

As for its sales-figures, see above. Also, Fiat is new to North America. It's not that easy to penetrate into the very competitive North American market.

Lastly, I see nothing wrong with "a European company trying to impose their values, culture, and preferences on us." Obviously the American preference for big,bad,gas-guzzling SUV's didn't work out to well in the end didn't it, with both GM and Chrysler on the verge of bankruptcy and needing the government to give them billions of dollars to keep them afloat.
Administrator is offline  
Sponsored Links
Advertisement
 
Reply

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the Cherokee SRT8 Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in









Human Verification

In order to verify that you are a human and not a spam bot, please enter the answer into the following box below based on the instructions contained in the graphic.



Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode



Similar Threads
Thread Thread Starter Forum Replies Last Post
Modball Rally 2011! News! Modball Team Off-Topic Discussion 0 05-25-2011 05:16 AM

Posting Rules  
You may not post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome