Join Date: Jun 2007
Location: Jacksonville, FL
Thanked 450 Times in 227 Posts
I could never figure out why corporate executives and bean counters have such poor vision when it comes to marketing cars. Personally I'm glad to see them trimming the fat, a lot of the vehicles on that list deserve to die a slow painful death. However, moving their gaudy and precocious smurf cars into the american market without restyling and rebading is a bad idea. Fiat has been around a long time, and it has no brand appeal other than people wanting to avoid it.
What they're lacking is a good tiered marketing scheme with brand identity. Dodge should always be the working man's car, and should aim to corner the market that brands like chevy and toyota occupy.
Chrysler should be priced 30-50% higher to compete with cadillac, MB, Lexus, and BMW.
Jeep only needs two models, grand cherokee and wrangler. Personally, ditch the wrangler brand, its not a bluejean, and bring back the CJ-X labeling scheme. A jeep is a jeep, its not a truck, its not crossover, its not an economy car, its a friggin jeep, we dont need seven jeep vehicles.
Keep the SRT brand for sure, but stop hyphenating things with the number of cylinders. All you need to know its that its the SRT trim.
Dodge: SRT Challenger, SRT Charger (Incorporate the Magnum into the redesigned Charger as a wagon option, just like all the other auto makers do it)
Jeep: SRT Cherokee (get rid of the "grand cherokee", what the hell is a "grand cherokee"? Is that an indian person who is feeling really " grand"?? The whole point of putting an adjective in front of a noun was to differentiate the model from the regular cherokee at the time when the two models existed. The cherokee hasn't been around for damn near a decade.
Chrysler 200 SRT, 300 SRT, and 500 SRT. Do a numbering scheme just like BMW or Mercedes to help buyer identify type and expense at a glance. The SRT's should be a high level performance option group just like AMG is for mercedes, and easily recognizable on the street as something that will snap through corners, roar down a strip, and offer incredible luxury.
Plymouth... yes, I said Plymouth. Bring the name back as limited production items. Modernize the fleet of SRT vehicles to compete directly with Lexus and AMG, and use this brand for "RETRO" vehicles or specialty vehicles. Stop trying to make your main brands as retro-mobiles like mustang and camaro.
2011 Plymouth Superbird... take the new Charger chasis and restyle it to be a superbird. Drop in a supercharged VVT 392 Hemi with comparable output to the ZR1's LS9 motor ~600hp. Charge 55K for it and you will outsell both the cobras and Camaros. Make a limited run of 10,000/yr.
2011 Plymouth Fury V....... I like the idea of competing with the sport compacts with this idea. A 3.0L 6-cyl turbo AWD hatch/sedan with 395hp, 6 speed manaual, and an AWD system comparable to the EVO's. Make the thing corner like its on rails and easy to tune with a strong 6-bolt main cast iron block Inline-6. It will be the new supra of is day. Limited run of 10,000/yr.
* 2006 WK1 JEEP SRT8 (THE FIRST) TURBO BUILD, 743AWHP/860AWTQ *SOLD*
CREDITS: S6 Motorsports, Paramount, AJ Hemituner, Johan, LPM Engines
* 2013 WK2 JEEP SRT8 ALPINE (DAILY DRIVER/VISUAL MODS)
CREDITS: BWoody Performance, Taillight Solutions
*I have plans, yes... I have plans